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Florida Gulf Coast University
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Fort Myers, FL 33965-6565
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Senior Project APRIL 2016

Beks Inc. announces the consumer launch of its new collection, which allows you to connect your personality with our products. Beks Inc. focuses around how product design serves as the communication between object and consumer, and how to optimize an emotional connection. These products are created to help us understand that our everyday designs serve more than their basic functions. Today, Beks Inc. introduces a collection of products with a sense of humor, the FirstHand Collection. This collection features three products that connect to our quirky, and desirable, humanistic behaviors. This collection includes the Precision Clock, the Companion Pillow, and the Pillow Remote (PillMote).

The FirstHand Collection advertises these designs with a sense of intention and emotion behind each product. Using a combination of Photoshop and After Effects, today Beks Inc. has launched this suite of products…

The FirstHand Collection contains all of Rebekah’s favorite products based on her quirky habits that she does on regular basis, including things like:

•The Precision Clock: Focuses on her slight neurotic behavior when it comes to keeping track of time.

•The Companion Pillow: Symbolizes our desire for longing and comfort, whether it’s to relax after a long day at work, or hold on to something for comfort and ease.

•The PillMote (Pillow Remote): Saves Rebekah the embarrassment from falling asleep on her TV remote and waking up with it imprinted on her skin.

“Beks Inc. is the inspiration and brain-child behind the self-reflection of my peculiar habits,” said Rebekah Garnes, CEO. “These designs allow customers to experience the feedback and/or reaction they desire out of their everyday products, just like me.” The FirstHand Collection is all about taking simplistic and common designs and encouraging a more personal and emotional connection with them.